Research
Thin passive displays and movement options assessed against the creative brief.
02The project story
Behind the experience
The thinking, delivery and outcome
Movement became the message.
For Impact XM and its client Takeda, Hub9 created a vertical sliding-screen activation for ECCO in Copenhagen. The installation used large portrait displays that moved up and down in sync while delivering brand content, turning a flat media surface into a kinetic focal point.
The idea demanded more than supplying screens. The displays needed to be slim enough to read as one composed surface, robust enough for repeated movement and precisely controlled so the content remained convincing throughout the live event.
Research and development before site.
Hub9 researched and sourced thin 86-inch passive displays, developed the motorised movement system and resolved the physical interfaces between screens, support structure, control and content. The complete activation was assembled and tested in the workshop for client approval before it travelled.
That pre-show process gave Impact XM a working installation to review rather than an unproven idea. Motion, clearances, timing, playback and safety could all be checked together, reducing risk during the restricted exhibition build window.
Hardware and content designed together.
The visual result depended on close coordination between the moving hardware and the media created for it. Hub9 developed the content treatment around the proportions and changing positions of the screens so that movement supported the message instead of interrupting it.
Each display formed part of a larger composition. As the screens travelled vertically, imagery shifted across the array to attract attention and reveal a changing brand story from the aisle.
Show-ready before it left the workshop.
As with every Hub9 agency delivery, the AV hardware and content were set up and tested before the show. The team proved the sequence under working conditions, prepared the system for efficient installation and carried that knowledge into the venue.
The result gave Impact XM a distinctive, repeatable centrepiece: a technically complex activation presented to visitors as one simple, fluid experience.
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